Ford Debuts New Hands-Free Active Drive Assist Tech

Ford hands-free tech in Toronto, ON

You can now let Ford take the wheel out on the road. The automaker has officially introduced its new Active Drive Assist technology on the 2021 Ford F-150 and 2021 Ford Mustang Mach-E, allowing for a hands-free driving on certain highways throughout North America.

On prequalified sections of divided highways — referred to as Hands-Free Zones — you will be able to take your hands off the wheel of your properly equipped Ford. You will be monitored by a driver-facing camera, which tracks your gaze and head position to ensure you’re paying attention and keeping your eyes on the road.

The technology will then adjust your steering and speed according to the road and traffic patterns, allowing you to take a break from being in control.

“As breakthroughs in new technology allow us to help reduce the stress of long highway drives, it’s important to make sure these capabilities can be enjoyed by the largest spread of people possible,” said Hau Thai-Tang, chief product platform and operations officer, Ford Motor Company. “Active Drive Assist can help improve the driving experience while ensuring people remain aware and fully in control, all for a price unmatched by our competitors.”

On the 2021 F-150, Active Drive Assist will come available as a part of the Ford Co-Pilot 360 Active 2.0 package. For the Mustang Mach-E, this feature will come standard on certain models.

The technology will be available in the third quarter of 2021 through Over-the-Air Update, which will help Ford improve vehicles over time and keep customers at the forefront of the industry.

For more information on this exciting new technology, give us a call or visit our showroom here at Downtown Ford in Toronto.